About Mid Cape Web Design

Mid Cape Web Design was created as a strategic rebrand, not a fresh start.

After years of building, diagnosing, and improving websites under the original The Web Detective brand, it became clear that success online was no longer driven solely by clever names. Search had changed. AI had changed discovery. And businesses needed clarity more than creativity.

Mid Cape Web Design was launched to reflect that evolution — with a clear focus on helping Cape Cod businesses get found online and convert visibility into real business growth.

Mid Cape Web Design is a Cape Cod–based web design and SEO agency focused on helping local service businesses get found online, build trust with their ideal customers, and turn traffic into measurable business growth. We serve communities across Cape Cod, Plymouth, and Southeastern Massachusetts with tailored website design, search optimization, and AI-aware content strategies.

Founded and led by Garry Maw, Mid Cape Web Design applies years of real-world web design and SEO experience to help local businesses grow online. Garry’s background in diagnosing underperforming websites and building structured, search-ready digital properties gives our clients a practical advantage in both traditional and AI-driven discovery.

Why the Rebrand?

The Web Detective was built on problem-solving. The work centered on identifying why websites weren’t ranking, why traffic wasn’t converting, and what was holding businesses back online. While the brand resonated in conversations, it didn’t immediately communicate where the company operated or who it served.

Mid Cape Web Design solves that.

Today, people search with intent:

• Cape Cod SEO
• Cape Cod web design
• Local search engine optimization

The rebrand aligns the business name with how real customers search — making it easier for search engines, AI platforms, and potential clients to understand what we do and where we do it instantly.

Experience That Goes Back Years

While Mid Cape Web Design is a newer brand, the experience behind it is not.

Founder Garry Maw has been working online for many years, helping businesses improve their digital presence through thoughtful web design, search engine optimization, and performance tuning. That experience began well before today’s AI-driven search landscape and continues to guide every strategy we implement today.

Tools evolve. Algorithms change.
But strong fundamentals — structure, clarity, and intent — still win.

What We Do Today

Mid Cape Web Design specializes in:

• Cape Cod SEO services
• Search-engine-optimized website design
• Technical SEO and performance optimization
• AI-aware content and structured data
• Conversion-focused websites that generate leads

We work primarily with local service businesses that don’t just need a website — they need results.

Our Approach

We believe effective SEO and web design should be:

• Clear, not confusing
• Strategic, not trendy
• Built for long-term value, not shortcuts

Every project starts with understanding how your customers search, what Google and AI systems expect to see, and how your website can bridge that gap.

No jargon. No gimmicks. Just work that makes sense and performs.

Why Clients Choose Mid Cape Web Design

Clients choose to work with us because we:

• Speak plainly and set realistic expectations
• Focus on outcomes, not vanity metrics
• Understand how search and AI discovery are evolving
• Build fast, structured, search-ready websites
• Treat SEO as a long-term business asset

Much of our work comes through referrals — a reflection of trust built over time.

Over the years, we’ve helped dozens of Cape Cod businesses increase their online visibility and lead generation through websites that perform — not just look good. Our approach combines strategic structure, conversion-focused design, and ongoing optimization to generate measurable growth from search and AI visibility.

A Focused Mission

Mid Cape Web Design exists to serve Cape Cod and surrounding Massachusetts communities with honest, effective SEO and web design. We don’t try to be everything to everyone. We focus on alignment — between business goals, search intent, and execution.

If you’re looking for clarity in a crowded digital space, you’re in the right place.